The satisfaction felt when interacting with a site
User Experience: user experience (UX) focuses on the end user and. To create a satisfying experience for the user, the following are taken into consideration: Visual appearance : these are the graphic elements, layout etc. which was mentioned earlier. Navigation : how the information is organised, how easy or difficult it is for the user to find the information, so we talk about the arrangement of the main menus, the footer and so on. User Interaction : The ease of user interaction with the site. There are various questions to answer here, for example: is the site intuitive? Does the site meet user expectations? Usability : usability consists of the ease of using the site, because good usability corresponds to a positive interaction with the company.A hot topic of the moment is the India Telegram Number Datausability of sites from smartphones, this should be guaranteed, so there is no risk of losing more than half of the visitors on average. Accessibility : is described as the ability to use and access to understand a site. Very often this is associated with the interaction of disabled people with the website. So the principles of user experience are the core of a well-functioning site that retains its visitors. Branding: web design influences brand perception. For this reason, good design uses colors, images and fonts that are in line with a company's image. A web design that is not consistent with the brand leads to a wrong perception of the company.
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Functionality: this aspect can refer both to the usability mentioned above and to the functions that a website must perform. For example, if we have an e-commerce site, the web design must encourage visitors to discover and purchase products . Professionalism : Good web design must exude professionalism, which is reflected in the company's perception as professional. Marketing: Web design is part of marketing. In fact, the marketing department must work closely with web designers to convey the company's business objectives and ensure that the design works in harmony with them. In the next paragraph we will explain this concept better and how web design is fundamental when it comes to conversions. Marketing,
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