While a low value may indicate a need to encourage

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A high value indicates that customers tend to buy more over time,  new purchases. PWAU/DAU (Persistent Weekly Active Users to Daily Active Users): What is it? The "Weekly Active Paying Users (PWAU) / Daily Active Users (DAU)" metric shows the percentage of active users who made a purchase in the previous week. Example: Similar to above, in this metric we only change our field of view for the week. Furthermore, GA4 has some events collected automatically, here are some of them:  Triggered when a user uninstalls the app from the device. You can understand the app uninstall rate and go deeper to understand the reasons that led users to take such action.

Uninstall rate: (Uninstalls / Active Users) x 100 to Triggered when a user clears app data. Measure how often users clear app data, and assess the impact this action can have on user behavior. : Triggered when a user updates the app to a new version Azerbaijan Phone Number Uninstall rate: (Update/ Active users) x 100 to have the percentage —> For you to know more about automatically collected events You can also analyze your app's ASO, but to do so you need access to Google Play Console (Android) and App Store Connect (iOS). ASO: is the acronym for App Store Optimization, or App Store Optimization translated into Portuguese. The technique consists of applying strategies so that an app appears prominently in the store's app ranking.




Unlike Google Search Console, which has integration with GA4, these do not, but here are some metrics that may be interesting to monitor: Acquisition MetricsVisitors to the "App Detail" Page: Refers to users who have accessed the application page on Google Play, but have not yet installed it. Acquisition of the "App Detail" Page: Concerns users who visited the application page and subsequently installed it. "App Detail" Page Conversion Rate: Represents the proportion of users who visited the application page in relation to those who actually installed it. Navigation on Google Play: Valuable, contributing to the discovery of your application without the need for a specific search by name, occurring through navigation in other applications. By exploring these metrics, it is possible to analyze the behavior of new and returning users through the Play Console.