On the site you can configure

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Employees At a minimum it is necessary to involve: An assistant or manager for working on the marketplace who will be involved in loading goods, planning deliveries, monitoring all processes, etc. Warehouse employees for preparing and shipping goods to the marketplace warehouse. A photographer to take high-quality photographs of the product. Functional The site has already collected all the tools that replace specialists and reduce time and money costs. This is both an advantage and a disadvantage.  and add any functionality; on the site there is no such option. For example, analytics: the seller does not have access to information about customers, so the sale of goods is carried out impersonally.

Promotion In addition to the fact that marketplaces Email List constantly attract new users, you can use internal and external promotion tools. We recently talked about how internal advertising works on Wildberries , as well as about tools for attracting external traffic and assessing their effectiveness. Internal ones include built-in offices inside sites, external ones include contextual, targeted advertising, Promo Pages. The nuance is that not all sites allow you to evaluate the effectiveness of external promotion. Restrictions Not all products can be sold on marketplaces. Prohibited: Alcoholic drinks, tobacco products, plants, medicines, precious stones and metals, etc. Allowed for sale only from the supplier’s warehouse: products for ventilation systems, building materials and chemicals, hazardous substances, etc. Goods that require special documents.

   


The main advantages of the marketplace: audience, geography, logistics Access to a large audience Marketplaces occupy 62% of the e-commerce market. About 50% of buyers search for products on them without using the classic search. Note: customer data is not available to the seller, i.e. We sell goods impersonally. Even small brands receive credit, since the marketplace has already proven itself in the market. The buyer has a certain attitude towards the marketplace, as a large company that checks its sellers and adheres to certain standards. However, it is important to consider that a person interested in purchasing will want to study information about the seller, so there should be additional information about the company on the Internet.