Features Overview and Migration

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Tips Sergey Sukhoplyuev The content of the article Key differences in Google Analytics 4 Key differences from Universal Analytics Migration to GA4: Basic Steps There is less and less time left until the Universal Analytics platform stops processing new data in standard resources. This will happen from July 1, 2023. And Analytics 360 resources will stop working on October 1, 2023. The Universal Analytics platform will stop processing new data.

The transition will not affect new users; they will immediately begin working with Email List their projects within the new service, but for those who have managed to organize work and spent time and money on numerous integrations, the transition may become painful. In our new article, we talk about the main features of Google Analytics 4: how to prepare and organize the transition, as well as basic settings. Ivan Nikitin, an expert in the field of analytics, promotion, e-commerce and complex Internet projects, shared his expertise. Key differences in Google Analytics 4 We have seen the evolution of the Google Analytics service, all earlier versions are layering and improving the basic functionality.

   


Google Analytics 4 is a completely different story: it is a new analytics system with a different interface, tools, and approach to data collection in general. The focus is on user actions, not views and sessions. Key differences from Universal Analytics Cross-platform tracking. The main difference lies in the name of the system; back in the beta version it was called GA App + Web. GA4 collects data on websites and Android/iOS applications and combines them into a single report without the help of third-party services. At the same time, we receive data about each stage of the funnel that the user goes through.