What is Google Ad Grants

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A project is therefore not put in the pipeline just because it is an initiative of department To summarize, whenever we think about starting a project we can use company UX resources to avoid waste, overlap and conflicts, maximizing the precision and effect of our efforts. We do this by adopting the correct person, i.e. the typical customer we are targeting, and identifying through the journey map the occasion in which the person will interact with the new touch point we are going to design. A proposal Journey Maps Oops So how can we adopt a common perspective in the company? It's about sharing a customer-centric vision on which to map current projects and evaluate future ones. This vision must be transversal to departments, overcome barriers and "silos" of skills to spread a high-level vision of the relationship between the customer and the company's offering. To this end, Marc Stickdorn proposed the Journey Maps.

Operations solution a process through which the activities that impact the photo editing servies customer are mapped and designed thanks to the combination of different levels of strategic and operational detail. In fact, Journey Maps Ops provides the possibility of "zooming" the processes from a higher level , which represents the customer's relationship with the company in the broadest range, going to more detailed levels , where more specific experiences that are they are part of the larger one. © Marc Stickdorn An example airline customer An airline could make use of a high-level journey map , in which the story with the customer is represented from the preparation phase of the trip to the arrival at the destination in this path all.



The "macro" phases will be present, from designing the trip to fare comparison, from packing your luggage to arriving at your destination. The company will then make use of more detailed journey maps to better describe individual parts of the story for example, the airport will have its own map in which the different steps are displayed journey to the airport, passport control, check-in of hold baggage ... with the relevant touch points information boards, self-service touch screens, information desk. Journey maps are used both to map the current state and to plan future interventions for example.