Flying Blue has four status levels

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This customer loyalty program allows you to earn miles and then spend them on tickets, extra checked luggage, shopping, or charity donations. You can earn miles in numerous ways, including: Flying with KLM or one of their partners. Booking a hotel. Renting a car. Shopping with one of KLM's partners. The number of miles customers get is based on the ticket price and their elite status level.  The higher the level, the more points customers get. Customer segmentation examples, Flying Blue from KLM Image source What we love: Introducing a customer loyalty program is a great tactic to keep customers engaged and prevent them from switching to another airline.

Segmenting customers by points allows the airline to reward those who fly more Phone Number List frequently. . Comcast Type of segmentation: Psychographic/demographic Did you know that college students in the US have    billion in spending power? It's an attractive demographic. For this reason, Comcast created a special offer targeted at students specifically. The company partnered with Amazon Music and HBO to give students access to thousands of free shows, movies, and live sports.

The deal was gated, and students had to verify their eligibility before subscribing, which made the offer even more exclusive. The deal was a huge success, and within a week Comcast saw a massive increase in web traffic and a boost in conversions. Customer segmentation example, special offers for students by Comcast Image source What we love: This program segmented customers by demographic   age and education level   as well as behaviorally. College students are less likely to pay for cable but still want ways to watch their favorite shows and movies. .