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The 3 parts of the funnel: TOFU Blog articles based on social proof Social media posts around reviews PPC ads with social proof UGC based contests Recommendation system MOOF Social proof in landing page lead gen Community building and lead nurturing Displaying social proof on the site Remarketing with video testimonials Optimizing your email marketing strategy with social Use of positive feedback in the site Social proof in order completion.
Case studies for B2B, but also B2C Brand ambassadors and persuasive messages Optimizing offers with social proof Before we actually start, I would like to define a little the concept of sales funnel, for those less familiar: A sales funnel or sales Job Function Email List funnel is the visual representation of the stages a consumer goes through, from unknown to loyal customer or even brand ambassador. The human path to purchase is not linear, and sometimes it is full of "indicators" that cause them to leave your funnel.
A they can be objections, offers from competitors, distractions, the decisions of other people they listen to, and so on. We at Gomag use 3-stage representation: top, middle and bottom of the funnel. Each of these stages includes more granular stages, such as comparison and intent in the middle of the funnel, or acquisition and loyalty in the bottom of the funnel. Generally speaking, there are various types of content that are suited to meet the needs of each stage of the funnel.
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