No one wants to get bored with your brand.

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Let's get to work. The entire section has a coherent message driven by a CTA. 18. Beware of profanity It’s simple: don’t use obscene language in your copy unless you’re sure it will resonate with your audience. Partly because it's hard to get through any digital filter, print makes it something you can't take back, and chances are you'll offend more people than your product ultimately appeals to. KFC "FCK" ad This public service announcement comes after KFC's fried chicken restaurant disastrously ran out of chicken.

A good-natured sentiment finally worked—for once. But I'll give up on "FCK". 19. Let’s be clear one of B2B Email List my biggest pet peeves is when I see a well-crafted ad with compelling marketing copy…but I just can’t figure out what they are actually trying to sell me . Even worse, they'll use phrases like "Get X for as low as $5.99!" (you'll pay more), "Get up to 10 free lessons!" (you'll get less), or don't add any title at all.









Marketing Copy Example from Wayfair I had to include Twitter comments in this example. Very good. 20. Don’t be bland. It’s important to highlight your brand’s personality in your copywriting. A simple way to do this is to think about the most common words that leadership (or management, or any employee) say when describing your business. A word of warning to CEOs: Give your copywriters a little more leash to showcase your company’s talents.