Analysis of open questions

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his will help you analyze changes over time and help you detect progress or setbacks in your plan. To evaluate your data, comparing information from past periods will help you measure the success of your marketing strategies. Competence When evaluating your results, also do so in relation to your competitors. This way you will know in which aspects they are surpassing you and what are the perceptions associated with their brand and yours. This will help you estimate the health of your brand and how it is performing over time.


Customer segmentation Classifies the information obtained according to Phone Number List customer segments . This will allow you to better understand how your brand performs with your target audience. Analyzing this information by segment will enrich your marketing strategy and help you understand if you are gaining traction with a particular group. Other ways to analyze this data, which may be convenient in certain cases are: Driver analysis or impeller analysis It is important to determine the consumer experience. Analyzes the relationship between drivers and consumer behavior. It can help you estimate which characteristics or perceptions of your brand are most important to organizational metrics.





Perceptual mapping or positioning map This graph will allow you to identify the position of your brand compared to your competitors with respect to its most important attributes. It is recommended to build complex models that are not limited to two attributes. Analysis of open questions This is only recommended in case a percentage greater than 15% decided to write in the open response box of your survey. It can provide relevant insights about the brand and to improve the design of future questionnaires. Conclusion We have reached the end! Now you know the importance of measuring the health of your brand and what the main metrics are to carry it out. Remember that these investigations should complement existing strategies and not work alone.