The Positioning Factors That Google Takes into Account to Rank Your Site

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In this article I am going to tell you what are the positioning factors that Google takes into account to rank a website. Some have been tested over and over again. Others are somewhat controversial. But, without a doubt, EVERYONE made it to this list. I organized them in such a way that you can access each one without getting confused or having to scroll down and up the article constantly. To avoid this, the distribution of the different categories of factors will be as follows: Domain Factors. Site Factors. Page Factors. Link Factors. User Interaction. Brand Signs. Algorithm Rules. Spam “Within” the Site. Spam “Off” the Site. Well, without further ado, let's get started! This article is inspired by the post published by Backlinko . Domain Factors Age of the Domain : According to what Matt Cutts (from Google) himself has said, the difference between a domain that is months old and another that is more than year old is not important, however, it is something that you have consider.

Keyword in the Domain: Although it still functions as a signal of relevance, this particular factor does not have the power that it used to give a few years ago. Keyword as the first word in the Domain: A domain that begins with its keyword has a certain Canada Mobile Database advantage over sites that do not have that same keyword in the domain (or have the keyword in the middle or at the end of the domain) . Domain Registration: To determine the legitimacy of a domain, Google takes into account the time for which the same domain was contracted, that is, a domain contracted annually will not be the same as another previously contracted for several years. Keyword in the Subdomain: Moz tools have determined that if your keyword appears in the subdomain this can help with ranking.



History of the Domain: The history of a domain also influences, that is, its transfer by several owners or that it is always down, can lead Google to reset the domain, denying previous links that point to the site. Even, in specific cases, a domain that has been penalized in the past can transfer the penalty to the new owner. « Exact » Domains: Domains with an exact keyword may give you a minimal advantage over the competition. That said, if your EMD ( Exact Match Domain ) is from a low-quality site, with little content or poor structure, it may be vulnerable to Google's EMD update. Public vs Private WhoIs: Private WhoIs information can be viewed as suspicious. In fact, Google's Matt Cutts said: WhoIs Penalized: If Google identifies a particular person as a spammer, it would make a lot of sense to scrutinize other sites owned by that same person. TLD Extension: Having a country code in your TLD ( Top Level Domain ) can help you rank for that particular country… but it can limit your ability to rank globally.