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If you want to know how to find out, keep reading! Are you looking to delve deeper into the topic? We separate 3 articles that may interest you: Get inspired by these 12 Landing Page examples to learn how to get more conversions SEO: the complete guide for you to conquer the top of Google in 2022 What is Inbound Marketing? Learn about Attraction Marketing and apply it to attract and win customers How to optimize a landing page? If your landing page hasn't been as helpful for your goal, don't worry! We bring you 9 keys to optimize your landing page. Are you ready? 1. Pay attention to the design Your design will determine the visual appeal and can be decisive in reducing the bounce rate and increasing interaction.
For this, use a maximum of three or four colors Telegram Number Data and give the appropriate level of importance, that is, try to highlight only elements such as CTAs and forms. The design of the text is also key, so if you are adding a long one, it is preferable that you divide it into subtitles. On the other hand, although it is important that you add images and videos, remember that everything must be consistent and not overwhelm the lead. 2. Answer why Rather than talking about a certain product or service, it mainly conveys its benefits in a clear and captivating way. Remember that your leads want to know why your option is the best, so you will need to answer why they need to click and start the process by answering "how it will change their life."
If, for example, your landing page is to download an ebook, add a brief summary of what you will find there or if it is a promotional code specify what the discount percentage is. 3. Use short forms The forms should be short, don't ask too many questions and keep them in line with your buyer persona and your objective; That is, if your audience is a company, add a space to include its name; if it is a person, there is no need for this field. It is important that you take this into account, since if users consider your form an obstacle, they will choose to leave the page without leaving their data. On the other hand, do not leave aside its design, remember that it must stand out, so it is necessary that you use colors that attract attention, but that match the entire page.
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